A recent headline in The New York Times called the changing eating habits of American consumers a “Seismic Shift.” Soda sales are down 25 percent since 1998, orange juice consumption is down 45 percent and sales of prepackaged foods such as cereal and frozen dinners are down 25 percent and 12 percent respectively. While sales of these grocery store staples are down, sales of fresh prepared food, as well as raw fruits and vegetables are on the rise.
The article cites a lack of trust in packaged goods for their lack of nutrition and high sugar and salt. “According to one recent survey, 42 percent of millennial consumers, ages 20 to 37, don’t trust large food companies, compared with 18 percent of non-millennial consumers who feel that way.” As consumers move to more fresh, raw and natural products, food manufacturers are making changes to their business strategies.