Do Smartwatches Have a Place in the Lab?
According to analyst firm IDC, smartwatch sales will jump 500% in 2015[i] led in large part to the interest of Apple Watch. Now, Apple Watch was not the first smartwatch on the market. Companies such as Pebble and Samsung had products on the market years ago. The hype behind Apple Watch however, has had a dramatic impact on the attention for the wrist-wear market. The success of the market ultimately will come down to applications and use cases. People who purchase smartwatches are looking for more than something that can keep time. If they are going to spend $200 to $10,000 on a digital smartphone companion, it better have a positive impact on their lives.